By , Tinder users completed over one billion swipes per day, producing about twelve million matches per day
In , Tinder released its paid service, Tinder Plus, a feature allowing unlimited matches, whereas the free Tinder app limits the number of right swipes in a 12-hour period.
Magic Lab
Initially, Andrey Andreev, CEO Founder of Badoo, invested in Bumble when it was founded. In 2019 Andrey Andreev sold his entire stake in MagicLab, the company that owned both Bumble and Badoo (and other dating apps), to Blackstone. He stepped away from the business in the process, and Wolfe Herd, Bumble’s founder, became the CEO of the whole company, retaining much of her stake in the business in the process. The deal valued Bumble and the wider business – which is profitable – at $3 billion.
Almost exactly a year before, Andrey Andreev talked about a future IPO for Badoo in the U.S., listing on Nasdaq. At the time, the company also included the eponymous Badoo app, which itself now has 450 million users, as well as several others targeting more specific communities (for example, older people), and it was altogether expecting to make some $400 million in revenues in 2018. Before that, Badoo had reportedly turned down a $450 million offer for Bumble from Match (some have reported that Match might have offered as much as $1 billion or more for it). Continue reading “By , Tinder users completed over one billion swipes per day, producing about twelve million matches per day”